Today I was working on the mood board and marking strategy in the Romeo and Juliet project. The main idea of the first mood board was the timeline, location and some left of the story of Romeo and Juliet. Plus some photos of some ballet stage plays. This is the main thing that my first mood board is presenting. The second mood board mainly presents some things that will happen between the target audience 14-19 years old and some things that will be done. These two mood boards present these things.
The royal opera house has an official account on various social media sites to attract young people, therefore they would be the likely audience to be targeted even when they had no interest in opera from the beginning. Their Twitter account constantly update on the current events as well as rehearsals to remind people of their progress. ROH offers a variety of merch which has the logo pasted on it, in the result, people who carry the souvenir could spread their popularity whenever they go.The audience could cosplay as the characters on the show to express their personalities since the Opera themselves created amazing replicas of the real thing. The location is also another thing to be considered when most people tend to shop around the area, it makes sense they will create items that are the top brand standard. Inside the Opera house offers a place to relax, they run all kinds of activities that. Generally targets people that weren’t even interested in the first place. The royal opera house is a community for all ages to participate and also to educate them, they made events based on the newest seasons or celebrations.
In summary, I studied these afterward. Next, I will delve into this topic again. This way I can understand more. Can make a better idea of the poster.
14/12/2018
Cecilia's Blog 